Tools

CRM & Lead Management Tools for Real Estate

Software in the crm & lead management category, with what each one does well and where it falls short.

Follow Up Boss

A real estate CRM built around lead routing, call logging, and team accountability.

  • CRM
  • Lead Routing
  • Follow-Up
Best for
Growing teams that need shared visibility on every lead

Strengths

  • Strong team routing and lead distribution rules
  • Deep integrations with common lead sources
  • Clear activity reporting for team leaders

Things to consider

  • Costs add up as seat count grows
  • Requires someone to own setup and data hygiene

HubSpot

A general-purpose CRM with a usable free tier and strong email and pipeline tooling.

  • CRM
  • Email
  • Pipeline
Best for
Solo agents and small teams building a first real CRM

Strengths

  • Generous free tier
  • Good email templates and sequences
  • Large integration library

Things to consider

  • Not real-estate specific
  • Paid tiers get expensive quickly

Typeform

Conversational forms for buyer and seller intake that people actually finish.

  • Lead Capture
  • Intake Forms
  • Client Experience
Best for
Buyer and seller intake, consultations, and onboarding questionnaires

Strengths

  • High completion rates
  • Logic branching
  • Clean integrations

Things to consider

  • Response limits on lower tiers
  • Can be overkill for short forms

Compare the whole stack

See every tool in the directory, or read the guides that explain how to choose.